The happie® mission
Just like your child’s first ‘snacks’, as parents you want the best toothpaste for your child. After all, the foundation for healthy and radiant teeth is laid in the first 2 years. With a healthy and fluoride-free alternative, Happie® nurtures the smile of the next generation.
Samantha Sastroredjo - Founder of Happie® and working on children's dental health every day for 10 years
Samantha has been co-owner of Dentist Practice Hoge Hond in Deventer since 2016. Over the past 10 years, she has focused on children’s oral health and the role parents play in it. Samantha regularly publicises on Ouders van Nu and firmly believes that parents achieve the best results with a ‘positive’ and ‘approachable’ approach to brushing teeth. By providing good information – Samantha wrote an accessible e-book for parents – she hopes to make parents more aware.
Besides Happie, Samantha already developed Grote Smoelboel and the VR game Brushspace, in which children learn to brush better through play.
10+
Years of expertise as a dentist
500+
Children enthusiastic about brushing
8
Oral health publications
Carefully developed in Sweden
Happie is a product of dentist Samantha Sastroredjo and Swedish manufacturer Beconfident®. Beconfident® develops oral health products based on natural, health-promoting ingredients and innovative technology. All products are tested and approved by dentists.
Want to know more about product development and ingredients? Contact us or read our e-book ‘Brush the Happy Way’!