This is Happie®

The child-friendly toothpaste for healthy and radiant teeth. Happie encourages great brushing moments with your child and offers conscious parents a safe, fluoride-free alternative to lay a good foundation for a lifetime of strong teeth.

Brush the Happie way!

Happie gezicht
Happie

The happie® mission

Just like your child’s first ‘snacks’, as parents you want the best toothpaste for your child. After all, the foundation for healthy and radiant teeth is laid in the first 2 years. With a healthy and fluoride-free alternative, Happie® nurtures the smile of the next generation.

Samantha Sastroredjo - Founder of Happie® and working on children's dental health every day for 10 years

Samantha has been co-owner of Dentist Practice Hoge Hond in Deventer since 2016. Over the past 10 years, she has focused on children’s oral health and the role parents play in it. Samantha regularly publicises on Ouders van Nu and firmly believes that parents achieve the best results with a ‘positive’ and ‘approachable’ approach to brushing teeth. By providing good information – Samantha wrote an accessible e-book for parents – she hopes to make parents more aware.

Besides Happie, Samantha already developed Grote Smoelboel and the VR game Brushspace, in which children learn to brush better through play.

10+

Years of expertise as a dentist

500+

Children enthusiastic about brushing

8

Oral health publications

HEALTHY HABITS
HAPPIE® SMILES
BRIGHTER FUTURE

Carefully developed in Sweden

Happie is a product of dentist Samantha Sastroredjo and Swedish manufacturer Beconfident®. Beconfident® develops oral health products based on natural, health-promoting ingredients and innovative technology. All products are tested and approved by dentists.

Want to know more about product development and ingredients? Contact us or read our e-book ‘Brush the Happy Way’!

Read e-book
Every contribution is a contribution that matters
Morning wash up in our bathroom

What other dentists say

“As a dentist who is constantly looking for effective oral care products, I can wholeheartedly recommend Happie toothpaste. This toothpaste is an excellent option for people with sensitive teeth and offers a fluoride-free solution. It is impressive in reducing sensitivity caused by exposed dentin while also protecting against enamel loss.”

Martin Hoogland

“As a dentist, I see every day how important it is to establish a good brushing routine at a young age. What I find so strong about Happie is that it makes children enthusiastic about brushing their teeth without compromising the effectiveness or safety of the toothpaste. A great combination of responsible and fun—exactly what you want as both a parent and a professional.”

Marloes Janssen

“What appeals to me about Happie is that it connects with children’s world of experience without losing sight of dental quality. The gentle formulation is safe for young teeth and contains exactly what is needed to help prevent cavities. I often recommend it to parents—not only because it works, but because it encourages children to brush on their own. And that is the biggest win.”

Erik van Dijk